Posts Tagged ‘Abundance’

Understanding the Law of Scarcity

April 13th, 2010



Sales trainers and speakers reference the law of scarcity as one of the fundamental laws of persuasion. The law of scarcity is simply that when someone perceives something that they desire to be in limited quantity, the perceived value of that thing or person becomes much greater than if were widely available. The law of scarcity applies to both salesmanship and in relationships and courtship.

Sales Example

You turn on the television and see a commercial for some new overly-hyped kitchen gadget. The commercial voice reminds you that “…supplies are limited” and that “…this offer will not last.” This commercial is employing the use of the law of scarcity to increase the perceived value of that item. Believe it or not, it works for them.

Relationship Example

Jack and Jill have been boyfriend and girlfriend for about two years now and the relationship is getting boring. The couple both attend a party one night. Jack notices that Jill is paying attention to some other guys at the party, rather than with him. The value that Jack has placed on Jill now has increased dramatically because he fears that she might leave him for another guy.

Practical Applications

1. Sometimes people make themselves overly available to someone they are attracted to by showing them with affection, but this over availability sometimes causes the opposite reaction to occur–the person actually places a lower value on the person because it is in abundance. If the other person believes that you are highly desired by others, hence, you’re demand outweighs your supply, then your value will go up.

2. Increasing the price or decreasing the availability of a product or service will increase the perceived value of that product or service in the eyes of others.

3. If you want to persuade someone to commit to an appointment, then try to increase the perceived value on your own time. Instead of saying that you have the entire day free, which creates a state of abundance, instead say you are busy and have only such-and-such time free. This increases the perceived value of your own time and makes the other person take scheduling an appointment with you more seriously.

By: Tristan Loo

The Constitution Vs The Declaration of Independence

January 11th, 2010

In exploring the workings of governments; the bureaucracies that define how they interact with the citizenry, and how the citizenry are manipulated for political and economic purposes; I have learned that there is a great deal of confusion in the average citizen concerning the formation of governments and the power available to preserve those governments.

A good example is the lack of understanding of our own historical foundations. Europeans discovered the Americas and associated islands over 250 years before some of the British colonies seceded from the British Empire, and established their own governments. For over two and one half centuries the laws of Britain along with the colonial laws, approved by Britain, provided to the citizenry their social, economic, and political structure. With the increasing development of the colonial economies and the abundance of resources for manufactures and trade, England continually taxed the Colonies of their productive labor and resource wealth. Economic disparity with England, reinforced by the social and political disparities between England and the Colonies, was the motivation for colonial self-determination and desire for complete control and ownership of the wealth generated by the Colonies. » Read more: The Constitution Vs The Declaration of Independence

The Constitution Vs The Declaration of Independence

December 30th, 2009

In exploring the workings of governments; the bureaucracies that define how they interact with the citizenry, and how the citizenry are manipulated for political and economic purposes; I have learned that there is a great deal of confusion in the average citizen concerning the formation of governments and the power available to preserve those governments.

A good example is the lack of understanding of our own historical foundations. Europeans discovered the Americas and associated islands over 250 years before some of the British colonies seceded from the British Empire, and established their own governments. For over two and one half centuries the laws of Britain along with the colonial laws, approved by Britain, provided to the citizenry their social, economic, and political structure. With the increasing development of the colonial economies and the abundance of resources for manufactures and trade, England continually taxed the Colonies of their productive labor and resource wealth. Economic disparity with England, reinforced by the social and political disparities between England and the Colonies, was the motivation for colonial self-determination and desire for complete control and ownership of the wealth generated by the Colonies.

Thus was born the Declaration of Independence; a very strange document, whose validity cannot be argued in any court, since it predates any court that its formulators would recognize as a valid court. The authority claimed by those who wrote this document is placed by them above all other. However, the U.S. Declaration of Independence and the U.S. Constitution with its Bill of Rights, are in such great conflict with each other, that they mutually exclude the authority of the other to be the vehicle by which society may establish, promote and preserve its government; to enforce the authority of one is to negate the authority of the other. It is impossible to believe that both of these documents are valid in their exclusive philosophies.

From the Declaration of Independence:

“When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature’s God entitle them,…} {…That they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty, and the pursuit of Happiness. That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed. That whenever any Form of Government becomes destructive of these ends, it is the Right of the people to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shown, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed. But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such government, and to provide new Guards for their future security.}…..{ We, therefore, the Representatives of the United States of America, in General Congress, Assembled, appealing to the Supreme Judge of the world for the rectitude of our intentions do, in the Name, and by authority of the good People of these Colonies, solemnly publish and declare, That these United Colonies are, and of Right ought to be, Free and Independent States; that they are Absolved from all Allegiance to the British Crown, and that all political connection between them and the state of Great Britain, is and ought to be totally dissolved; and that as Free and Independent States, they have full Power to levy War, conclude Peace, contract Alliances, establish Commerce, and do all other Acts and Things which Independent States may of right do. And for the support of this Declaration, with a firm reliance on the protection of divine Providence, we mutually pledge to each other our Lives, our Fortunes and our sacred Honor.” » Read more: The Constitution Vs The Declaration of Independence