Sales trainers and speakers reference the law of scarcity as one of the fundamental laws of persuasion. The law of scarcity is simply that when someone perceives something that they desire to be in limited quantity, the perceived value of that thing or person becomes much greater than if were widely available. The law of scarcity applies to both salesmanship and in relationships and courtship.
Sales Example
You turn on the television and see a commercial for some new overly-hyped kitchen gadget. The commercial voice reminds you that “…supplies are limited” and that “…this offer will not last.” This commercial is employing the use of the law of scarcity to increase the perceived value of that item. Believe it or not, it works for them.
Relationship Example
Jack and Jill have been boyfriend and girlfriend for about two years now and the relationship is getting boring. The couple both attend a party one night. Jack notices that Jill is paying attention to some other guys at the party, rather than with him. The value that Jack has placed on Jill now has increased dramatically because he fears that she might leave him for another guy.
Practical Applications
1. Sometimes people make themselves overly available to someone they are attracted to by showing them with affection, but this over availability sometimes causes the opposite reaction to occur–the person actually places a lower value on the person because it is in abundance. If the other person believes that you are highly desired by others, hence, you’re demand outweighs your supply, then your value will go up.
2. Increasing the price or decreasing the availability of a product or service will increase the perceived value of that product or service in the eyes of others.
3. If you want to persuade someone to commit to an appointment, then try to increase the perceived value on your own time. Instead of saying that you have the entire day free, which creates a state of abundance, instead say you are busy and have only such-and-such time free. This increases the perceived value of your own time and makes the other person take scheduling an appointment with you more seriously.
By: Tristan Loo
Posts Tagged ‘Own Time’
Distance Learning Law Degree
August 30th, 2009There are many different branches of law, so there are various legal careers dealing with different aspects of the law. Potential legal career could include being lawyers or attorneys to becoming police officers, court staff, legal support and administrative staff in private law firms or public administration. Therefore getting a distance learning law degree will open a up a wide range of career opportunities in the legal industry.
As societies progress, the legal systems and laws will become much more complex and intricate. Competition for careers within the legal industry will also be very competitive. That is why it is crucial for those looking to enter into the legal profession or those looking to improve their career prospects in the legal industry to make sure that they have the knowledge, legal skills and qualifications to improve their chances of getting a successful career in the legal industry.
It used to be rather cumbersome and tedious to get a law degree since you have to sacrifice several years of your life to study at a law college or university full time. Now with many colleges and universities offering distance learning law degrees, it is much easier to graduate with one. This is especially so for those with an existing career or family commitments. They can now study online at their own time and at home or wherever they are to get their law degree and to secure a career or improve their career prospects in the legal field.
There is a wide range of choices when it comes to finding the ideal online law degree program to join. You can choose distance learning law degrees ranging from paralegal, legal administration to criminal justice, law enforcement, correction officer, constitutional law and administrative law. You can find a degree which you are interested in for the legal career that you wish to pursue.
Depending on the branch of law you wish to pursue a career in, you may need existing skills or qualification, and this is something you should look into before you apply for a distance learning program
Here are some of the universities and colleges that offer online law degree programs. They are the University Of Phoenix Online, Concord Law School, Strayer University Online, Capella University Online, DeVry University and South University Online.
Research them out before you make any application. If possible, ask the universities for some referrals so that you can communicate with some of the present and past distance learning students during your due diligence in choosing a good law school offering distance learning law degrees.
By: Chris Chew
