Sales trainers and speakers reference the law of scarcity as one of the fundamental laws of persuasion. The law of scarcity is simply that when someone perceives something that they desire to be in limited quantity, the perceived value of that thing or person becomes much greater than if were widely available. The law of scarcity applies to both salesmanship and in relationships and courtship.
Sales Example
You turn on the television and see a commercial for some new overly-hyped kitchen gadget. The commercial voice reminds you that “…supplies are limited” and that “…this offer will not last.” This commercial is employing the use of the law of scarcity to increase the perceived value of that item. Believe it or not, it works for them.
Relationship Example
Jack and Jill have been boyfriend and girlfriend for about two years now and the relationship is getting boring. The couple both attend a party one night. Jack notices that Jill is paying attention to some other guys at the party, rather than with him. The value that Jack has placed on Jill now has increased dramatically because he fears that she might leave him for another guy.
Practical Applications
1. Sometimes people make themselves overly available to someone they are attracted to by showing them with affection, but this over availability sometimes causes the opposite reaction to occur–the person actually places a lower value on the person because it is in abundance. If the other person believes that you are highly desired by others, hence, you’re demand outweighs your supply, then your value will go up.
2. Increasing the price or decreasing the availability of a product or service will increase the perceived value of that product or service in the eyes of others.
3. If you want to persuade someone to commit to an appointment, then try to increase the perceived value on your own time. Instead of saying that you have the entire day free, which creates a state of abundance, instead say you are busy and have only such-and-such time free. This increases the perceived value of your own time and makes the other person take scheduling an appointment with you more seriously.
By: Tristan Loo
Posts Tagged ‘Relationships’
Basic Classification of Law
January 21st, 2010These days when there are any flaws in our system or any failure in the operations; we react impulsively to such situations. So when we are quite alert to making others realize their responsibilities instantly, same should be the case with regard to our responsibilities. We also need to realize our responsibilities completely and be completely aware about the day to day scenario. With so many crimes taking place, it is the duty of every responsible citizen to have a complete know-how about the situation. With the scenario in the world totally changing, ignorance of the law cannot be any excuse for the commitment of a crime. Sometimes it just happens where in spite of our fair intentions we need to be completely aware so that we prevent ourselves from any fake intentions. Further when we have a better insight about the law and order we can even have a better knowledge about the rights and responsibilities. A better insight about the law of the law can serve as a handy tool in case of emergency situation, thus it will help you to make better decisions with regard to the situation you are dealing with. There are three major divisions of law and each of the below mentioned divisions is looked after by an attorney general.
First of all there are two classes i.e: Domestic and international laws.
Domestic laws are the laws which are applicable within the boundaries of our nation. The main objectives behind the enforcement of these laws are to ensure that the citizens of the concerned country are completely protected against violence. These laws contain the regulations which have provisions for punishing the people who violate against the law. Domestic laws are basically intended to safeguard the citizens.
International laws on the other hand are intended to establish and manage the relationship with the other countries. With the liberalization policy in 1991 there is more concentration been laid to govern the relationships with the other countries in a smooth manner. The major source of the international laws is the treaties, signed by the various nations and all these regulations bind the parties concerned with the different deals. » Read more: Basic Classification of Law
What Is Constitutional Law?
January 11th, 2010This is a big question, because just the scope of this term is absolutely huge. Constitutional law essentially encompasses all the foundational laws that our country is based upon. The creation and execution of laws by the government and the scope of power and authority given to the government is regulated by constitutional law. Just as it sounds, it is based off of the tenets of a constitution and all the elements within the constitution that outline the power of the government, state and people.
For the purposes of this article, we will be discussing constitutional law in the United States and go through a brief outline of what it is and why it exists. The United States constitutional law is the body that governs the implementation and interpretation of the US constitution.
It sets forth of the terms of the Constitution and directly describes the range and use of these terms. It covers areas of law like relationships between states and the federal governments, the rights of individuals and citizens of the US and all other areas concerned with constitutional law. » Read more: What Is Constitutional Law?
